Automated Phishing Simulations for MSPs

Savvy cyberthieves can make cybersecurity feel like a moving target. And with attackers stealing more with less effort, businesses must stay ahead of the curve to defend themselves. That's why MSPs need a phishing simulation platform that evolves as fast as the threats it's testing against.

Here's what your clients get:

What is a phishing simulation?

A phishing simulation is a controlled test that sends realistic but harmless phishing emails to end users to see how they respond. Simulations help employees practice identifying and reporting phishing attempts in a safe environment while giving MSPs insight into where additional security awareness training may be needed.

How do phishing simulations protect my MSP and its clients?

Phishing simulations strengthen MSP phishing protection by helping end users recognize suspicious emails before they encounter the real thing. When combined with ongoing security awareness training and technical safeguards, phishing protection for MSP clients becomes a layered approach that reduces human risk rather than relying on employees to catch every threat. With Phin, end-user phishing simulation click rates have reduced by more than 70%.

What should I look for in a phishing simulation platform?

A phishing simulation platform built for MSPs should make it easy to create, automate, and manage simulations across multiple clients from one place. The simulations should be realistic, and reporting should be easy, so you know whether or not the training is actually working. Look for multi-tenant management, automated campaigns, realistic phishing templates, reporting, user risk insights, integrations, and training that reinforces what users should do differently next time.

How is Phin's phishing simulation program different from free or DIY testing?

Free and DIY phishing tests can work for one-off assessments, but they often require someone to manually create, schedule, monitor, and report on every campaign. Phin’s phishing simulation program automates ongoing testing and is built specifically for MSPs managing multiple clients. Instead of recreating campaigns client by client, Phin’s phishing simulation program for MSP environments lets you manage and scale simulations across your client base from a centralized platform.

Does Phin's phishing simulation tool integrate with my PSA or RMM?

Phin is built to fit into the tools MSPs already use, with integrations that help simplify user management, billing, reporting, and other workflows. Our phishing simulation tool for MSP environments supports integrations including ConnectWise Manage, HaloPSA, Microsoft, and Google.

How often should MSPs run phishing simulations for clients?

The recommended frequency depends on the customer and industry, but for most clients, it’s common to send phishing simulations monthly. Phishing simulations should be an ongoing exercise rather than an annual test. Running simulations regularly gives end users repeated opportunities to practice identifying phishing attempts and helps MSPs track changes in behavior over time. Phin makes recurring simulations easier by automating campaign delivery across clients.

What happens when an end user clicks a simulated phishing email?

When an end user clicks a simulated phishing email from Phin, they receive immediate feedback through a Learning Moment explaining what they missed and what to look for next time. The goal isn’t to punish someone for clicking. It’s to turn the mistake into a quick learning opportunity while the experience is still fresh.

What happens when an end user reports a simulated phishing email?

When an end user reports a simulated phishing email from Phin, they receive a pop-up celebratory GIF in their inbox. This lets them know they correctly identified the phishing simulation so they don’t feel like it’s going into a black hole. The simulation is not sent to the MSP's help desk.

Is phishing simulation data useful for compliance or cyber insurance?

Yes. Phishing simulation data can help demonstrate that an organization is actively testing and reinforcing employee security awareness. Reports can provide evidence of participation, simulation results, and changes in user behavior over time that may support compliance audits or cyber insurance conversations. However, specific requirements vary by framework, insurer, and policy, so phishing simulation data shouldn’t be treated as a guarantee of compliance or coverage.