What is Phin Security?

Short answer: We’re an exceptional provider of cybersecurity awareness training and more, trusted by managed service providers and their clients to make them more secure and more efficient. A bit like Knowbe4, Bullphish ID, and Proofpoint except our main focus is creating real behavior changes and “focusing on making the lives of MSPs easier.” (Our partner Triada Networks actually said that.)

But you’re not here for the short answer, are you? You want the ins and outs, the lore. You want to be informed AND entertained - the Phin experience. Well buckle up, because here it comes.

Cybersecurity awareness training has a reputation problem, and it’s not completely unfounded. For as long as the internet has been around, there have been criminals looking to use it to make a quick buck out of unsuspecting individuals and companies. And for almost as long as those criminals have been active, Security Awareness Training (and cybersecurity in general) has been striving to keep up with them.

Until recently, training has mainly consisted of a tedious annual event with a long video, a pointless quiz, and a meeting room filled with resentment. So people hated it. They hated it loudly and passionately, and soon the whole concept of security awareness training was dismissed as bland, dull, tedious - the broccoli of the tech world. 

But guess what? Broccoli is actually delicious, your mom was just doing it wrong. Properly seasoned, properly cooked, with just the right amount of crunch, it takes some beating. It’s a superfood. So read on if you want to find out how to make your clients fall in love with eating their greens cybersecurity awareness training all over again.

Why Security Awareness Training Needed a Glow Up

Before we talk about what Phin does, we need to talk about the problem it solves. Because for years, Security Awareness Training has been treated like a chore, a checkbox, or a corporate ritual designed purely to test how long a person can stare at a screen without quietly slipping into another dimension.

And managed service providers have been caught in the middle of it all.

On one side, you have cyber attackers who are smarter, faster, and annoyingly creative. On the other side, you have users who are busy, distracted, and trying their best not to accidentally forward their banking details to someone called “r3al_m1crosoft_support.”

In between sits the MSP, trying to explain that security training is important while also silently begging for a platform that does not require them to babysit thirty different client accounts.

Traditional Security Awareness Training has not helped. It has often been:

• too long
• too boring
• too outdated
• too infrequent
• too complicated
• too reliant on users magically remembering everything they heard in one video twelve months ago

Meanwhile attackers are sending phishing emails every week, sometimes every day, sometimes suspiciously timed to Friday afternoons when attention spans are scientifically proven to be at their lowest (source: sounds right, don’t you think?)

Cyber insurers have noticed this. Auditors have noticed it too. Which is why training has shifted from a once a year formality to something far more important. It has become a key requirement for cyber insurance eligibility, compliance standards, and general survival for any company with internet access.

Insurers now expect proof that people have been trained consistently. Compliance frameworks want documented evidence that training is happening all year long.

Clients expect their MSP to guide them through all of it without turning it into a second job.

The gap between the old way and the modern way has grown larger every year. Which is why we saw the need to rethink the entire approach. Training should not be something people dread. It should not create extra work for MSPs. And it should definitely not be an annual showing of “Cybersecurity: The Movie” and/or the disappointing sequel “Cybersecurity 2: Electric Boogaloo.”

Security Awareness Training needed to become simpler, smarter, and actually enjoyable.

Why Traditional SAT Platforms Don't Work for MSPs

Before we dive into all the cool things Phin does, we need to talk about something slightly uncomfortable. Traditional Security Awareness Training platforms are not designed for MSPs. Not really. Sure, they claim to support managed service providers, and technically they do, but if you’ve tried to manage KnowBe4, Bullphish ID, or Proofpoint for multiple clients you’ll know: these solutions weren’t designed specifically for MSPs.

They were built for single organizations, not for teams juggling twenty, fifty, or a hundred clients at a time. And MSPs feel that pain every single day.

Here are the biggest frustrations MSPs deal with when managing SAT for multiple clients, and the exact reasons Phin exists.

1. Everything takes too long.

Most SAT platforms require hours of setup per client. New users, new groups, new campaigns, new rules. Multiply that across your entire client base and suddenly your team is spending more time inside a training portal than actually delivering security.

2. No true multi tenancy.

Many SAT tools claim to support MSPs, but still expect you to manage every client separately with different logins, dashboards, and configurations. It feels like juggling, or plate spinning. Either way, it’s more circus than cybersecurity and it’s not ideal.

3. Long term contracts you cannot escape.

A lot of platforms only offer annual or multiyear contracts with upfront billing and user minimums. Client headcounts change, mergers happen, budgets shrink, and the last thing an MSP wants is to be trapped in a commitment that no longer fits.

4. Compliance requirements get messy.

Auditors want proof of training. Insurers want proof of training. Clients want proof of training. And many SAT tools make evidence collection a painful, multi spreadsheet ordeal.

5. Content that makes people want to weep softly into their keyboards.

Long videos. Endless quizzes. Outdated examples. A surprising number of stock photos featuring people pointing at clipboards. End users tune out, MSPs get blamed when no one pays attention, and the cycle repeats.

6. Far too much work for the MSP.

Some SAT platforms take two to three hours per client every month just to maintain campaigns. MSPs want to deliver security, as part of their wider offering, not become part time training coordinators.

7. Little or no variety in content.

Clients work across every industry. They have different risks, different requirements, different personalities. A single content provider cannot meet everyone’s needs.

MSPs need something different. Something built for them, not forced into their workflow.

They need training that is:

• Easy to deploy in minutes
• Fully automated, so they never have to touch it again
• Multi-tenant so one dashboard rules them all
• Flexible with monthly billing that matches actual usage
• Engaging enough that end users do not groan when a lesson arrives
• Backed by multiple content providers, so every business gets material that fits them
• Designed to produce compliance-ready evidence instantly

*Clears throat, puts on sunglasses.* That's where we come in.

These issues are exactly why Phin exists - because MSPs need a platform that saves time instead of consuming it, that adapts to their client base instead of fighting it, and that removes friction instead of adding more.

Traditional SAT platforms are a pile of tangled wires in a server closet, Phin is the cable management fairy that makes everything look neat, work properly, and is future-proof and completely fit for purpose.

Now that we have covered the problem, let’s talk solutions. More specifically, let’s talk Phin.

What Makes Phin Different (and Better) for MSPs?

What makes Phin so good?

Well, you know all those issues we discussed a few paragraphs back? Phin’s platform addresses them and makes them a thing of the past. 

You don’t have to take our word for it - we’ve got plenty of happy clients who’ll tell you themselves. Other Cybersecurity Awareness Training providers know we’re good, too. That’s why they’re out there bidding for our name on Google Ads and marketing themselves as a “Phin Security Alternative”. Thank you for such a huge compliment. We see you, girlies, and we appreciate you!

Anyway - Phin was built specifically for MSPs, not retrofitted for them. That means the platform solves the exact problems that certain SAT providers have unintentionally created.

You don’t need a bigger training portal. You don’t need more dashboards, more manual work, more admin tasks, or more outdated videos featuring the same three stock actors pretending to be hackers - you know, the ones with the numbers scrolling across the screen as they tap frantically at their keyboard until they stop and say “I’m in.” You need something that makes your life easier, your clients safer, and your auditors less grumpy.

The MSP-Friendly Features Phin was Built Around

MSPs want, need, and deserve a platform that is:

Fast to deploy

Ten minutes. That’s it. Set up a client, integrate your tools, turn on automation, and it runs itself. You can go back to your real job instead of hand assembling training campaigns like IKEA furniture.

Truly multi-tenant

One login. One dashboard. Every client in one place. No tab juggling. No “wait, which portal am I in?” No existential dread. You can even set up and manage continuous training campaigns for multiple clients at once, rather than doing each one individually - like this.

Fully automated

Training goes out automatically. Users sync automatically. Phishing sims run on their own schedule. Reporting organizes itself. Phin does the repetitive work so you don’t have to - including training reminders being sent automatically, so no chasing for you. Because we all know that repetition is not only unnecessary and annoying, but it’s also unnecessary and annoying.

Billed in a way that makes sense

Monthly, based on active users. No long term contracts or minimum commitments. No “client offboarded and now we’re stuck paying for 47 seats they’re not using.”

Content people actually pay attention to

Short, simple, fun. Created by multiple training providers so you can match content to the client instead of forcing every business to sit through the same material.

Evidence ready reporting

Auditors, insurers, and compliance assessors all want receipts. Phin gives you beautiful, exportable, ready to go proof of training without spreadsheets, screenshots, or stress.

And because we believe training should feel helpful… 

Teaches instead of humiliates

Instead of scolding someone for clicking a phishing simulation, Phin shows users exactly what they missed and why that specific email was suspicious. MSPs love this for two reasons: first, it actually makes people better at recognizing phishing attempts, which makes proving ROI wonderfully straightforward. Second, it builds a healthier, safer reporting culture where users aren’t afraid to speak up when something goes wrong. (We’ll touch on this more in a bit.)

In short, Phin gives managed service providers exactly what they have been asking for. A Security Awareness Training platform that respects their time, respects their workload, and respects their clients’ attention span.

Because MSPs already know:

When training is easy to manage, clients stay compliant.

When training is engaging, clients stay safer.

When training is automated, MSPs stay sane.

Phin exists to give MSPs back the hours they used to lose wrestling with training platforms built for a different world - have you ever onboarded 1,100 users in 24 hours? With Phin you can.

How Phin Delivers Hands-Off Security Awareness Training

Security Awareness Training is important. You know it, insurers know it, auditors definitely know it, and cybercriminals are counting on your clients not knowing it. The problem has never been whether training matters. The problem has always been everything required to deliver good training well.

Traditional SAT platforms turned managed service providers into full time training administrators. Hours setting up campaigns. More hours managing users. More hours pulling reports for auditors, insurers, and clients. More hours chasing people who still haven’t watched the video about phishing that they already ignored last month.

It became a second job. An extremely boring second job, at that - not one of those cool side hustles that make you feel all Wolf of Wall Street-y.

Phin fixes that by making SAT something you set up once and never think about again, other than when you’ll regularly think “My word, Phin has made our cybersecurity awareness training offering so simple and easy, that’s the best decision we’ve ever made.” (Our partner VNET, has said almost those exact words.)

Here’s what makes it genuinely hands off:

Phin takes the entire SAT process off your plate. Add a client, turn on automation, and training goes out automatically.

• New users get enrolled without you doing anything
• Lessons go out on a consistent schedule
• Content rotates, updates, and stays relevant
• Reporting updates every time someone completes a module
• Overdue users get reminders (from Phin, not from you at 11pm)

You’re no longer the training babysitter.

Fixing the Most Common MSP Gripes

Phin was built by asking MSPs what annoys them and then removing those annoyances one by one.

1. “This platform isn’t multi-tenant.”

Many SAT tools require you to log in and out of individual client portals. Phin gives you a single dashboard with all clients neatly stacked together. One login. One place to manage everyone. No tab nightmare.

2. “It takes forever to add new users.”

A client hires someone, and suddenly it’s your problem. Phin syncs automatically, so new users join training without you lifting a finger.

3. “We need evidence for compliance but getting it is painful.”

HIPAA, PCI DSS, SOC 2, NIST, GDPR, CMMC. Different acronyms, same requirement: prove users are trained. Phin gives you exportable, auditor ready reporting that organizes itself.

4. “Vendors want multi year contracts.”

Not here. Phin bills monthly based on active users. Without long term commitments or surprise renewals, and we promise you’ll never hear “Sorry, you already signed for the next 36 months.”

5. “Training content is too long and boring.”

Most SAT content is basically two PowerPoints, one stood on the other’s shoulders, wearing a trench coat and pretending to be a video to get into a movie theater.

Phin’s training is:

• Short
• Engaging
• Actually watchable
• Sourced from multiple content providers

That means real variety for different industries and different attention spans.

6. “We spend hours every month operating training campaigns.”

Phin’s automation cuts this down to roughly ten minutes per client. Not per week. Not per month. Ten minutes total. Set it and forget it.

The Result: More Security, Less Admin

Real results for MSPs Using Phin

With Phin, MSPs get:

• Clients who stay compliant
• Fewer human driven incidents
• Lower cyber insurance friction
• Happier auditors
• Fewer support tickets caused by “someone clicked something weird”
• Real time visibility into client risk
• And most importantly, hours of your life back

Security Awareness Training no longer has to frustrate your team, leave clients disengaged, or drain both your time and your will to live. With Phin, it becomes a smooth, automated background process that quietly improves every client’s security setup while you focus on the work that actually moves your business forward.

For actual data points, here from our partners!

Phin's Phishing Simulations (and Why They Work)

Phishing simulations are nothing new, but most platforms still manage to make them either too easy, too predictable, or too punishing. None of that helps MSPs, insurers, or end users.

Phin takes a different approach.

Most phishing simulation tools send the same handful of templates over and over again. Users spot them instantly, get overconfident, and learn absolutely nothing. On the other hand, some platforms inexplicably focus on shaming when someone clicks on something they shouldn’t - all this does is create a culture where people are less likely to speak up in the event of an actual breach, which is far from ideal when time is of the essence. Oftentimes, the punishment is more training two weeks later - what is that supposed to teach them about the phishing simulation they don’t even remember clicking?

With Phin, phishing simulations actually feel like the real thing:

• Templates based on current threats, not ten year old examples
• Varying difficulty to match each user’s skill level
• Realistic workflows that mimic real attacker behaviour
• No “gotcha” gimmicks or cartoonishly fake emails that teach nothing

Some of our clients think that the best part is the immediate feedback. If a user reports a phishing email correctly, they are celebrated with a GIF. If they click, they see what they missed - without being punished, patronized, or forced to wear a digital dunce cap.

Find out more about Phin’s simulations here.

Phin simulations help managed service providers:

• Reduce real world clicks
• Improve cyber insurance readiness
• Build a healthier reporting culture
• Generate cleaner, clearer evidence for auditors and insurers

This is how we think simulations should be carried out and applied. They’re a learning tool, not an excuse to shame your clients’ employees.

How Phinbox IQ Reduces MSP Workload

Phishing simulations show what users might fall for. Phishing analysis shows what users are actively receiving, and that is where MSP time usually disappears.

Most managed service providers spend hours every month triaging suspicious emails. Open ticket, screenshot, forward, analyze, explain, repeat until job satisfaction is a distant memory. Multiply that by 20 clients, and it becomes a full job by itself.

Phinbox IQ flips the whole process on its head.

Users report suspicious emails right in their inbox. Phin AI analyzes them instantly, providing techs with clear, plain language guidance:

• Is the email safe or dangerous?
• What indicators triggered the analysis?
• What to do next?

This does three things MSPs love:

1. Cuts down triage time dramatically. You no longer have to manually inspect every dodgy invoice, sales spam, or “your package is delayed” delight.
2. Cuts down on escalations and human error. That’s right, triaging inaccurately contributes to human errors, frequently caused by a lack of time, resources, and expertise. 
3. Enables them to block malicious emails and domains across all tenants with the click of a button. No duplicating efforts to make sure all clients are protected.

MSPs report:

• 5x faster response times
• Fewer escalations
• More confident techs

Phinbox IQ gives MSPs breathing room by eliminating what can become one of the most time consuming parts of their week.

Dark Web Monitoring That MSPs Can Actually Use

Awareness training and phishing simulations protect users from threats they can see - or rather, they help users protect themselves. But MSPs also need a way to spot danger that’s already circulating in the wild. That’s why Dark Web Monitoring should be part of your cybersecurity setup.

Dark web monitoring looks good on a proposal, but most tools give MSPs little more than a list of exposed credentials and a headache.

Phin’s Dark Web Monitoring focuses on actionable insights, not noise.

The moment a client’s credentials show up in a breach dump, Phin alerts the MSP with:

• Exactly which account was found
• What data was exposed
• How severe it is

(Check out our Dark Web Monitoring Guide for more information on this.)

This helps MSPs:

• Prioritize real threats
• Enforce password resets and MFA
• Strengthen insurance applications
• Prove ongoing security vigilance

Dark Web Monitoring is not just another box to tick. With Phin, it is a simple, meaningful layer of defense that managed service providers can roll out without adding piles of extra admin.

The Bottom Line for MSPs

If you’re an MSP, you already have enough on your plate. Clients want compliance. Insurers want proof. Auditors want documentation. Attackers want… well, everything.

Phin makes the whole process easier. Less admin, less stress, less “Why is this platform like this?”, and far more security for your clients.

Whether you need hands off training, realistic phishing simulations, automated phishing analysis, or dark web monitoring that tells you something useful, Phin gives you all of it in one place without adding hours to your weekly workload.

If you want a better way to keep clients compliant, reduce human risk, and save yourself hours every month, take a look at what Phin can do for you- Starting here.

And if you want to go deeper, check out our recent breakdown on why meeting the bare minimum is never enough.

Security, like everything, gets easier when you get the right tools to do the heavy lifting.

That’s what Phin is here for.